Application — Growth
Grass Fed Beef Thyroid holds 1611 reviews at 4.7. That proof can lead every ad and landing page, and it is the asset to put first.
Who I am
- Former COO of Tabs. Built its creator program to 100M monthly social impressions, and the paid ad engine alongside it.
- Founded Mainstreet, a consumer home-services platform: a team of 70, $25M raised (Greylock, Khosla, YC, Tim Ferriss). It failed.
- Before that: Quintessential Ventures, an early seat at a high-growth startup, and entrepreneur-in-residence at Prehype.
- I'm moving into growth specifically. The creative and top-of-funnel work is what I want to be doing every day.
What I noticed
- Grass Fed Beef Thyroid costs $56.00 and carries 1611 reviews at 4.7. That is the deepest review pile I could read, so cold traffic should meet it first.
- One offer block stacks 44% Off First Order, 33% Off For Life and a 365-Day Money-Back Guarantee. Each ad should carry one hook, not all three.
- Grass Fed Beef Tallow Balm sells at $39.00 with 94 reviews at 4.9, while the Ancestral Shaker Bottle has 6 reviews at 3.8.
What I built
What I'd do here
- My KPI: scale ad spend, hold target CAC. Everything else follows from that, whether the hero is Grass Fed Beef Thyroid or the Organs 3-Pack.
- Week to week: launching a bunch of different experiments, losers killed early. One variable per test, like 44% Off First Order against the guarantee.
- Creators: women's wellness voices for FEM, gym and CrossFit guys for MOFO, carnivore-diet home cooks for Grass Fed Beef Liver. Each films the product.
- Reporting so you never have to ask. Daily CAC. Weekly what we learned. Monthly cohort payback, read against your subscription offers.
- Event tracking I'd spec and work through with your team. That part isn't me. Subscribe & Save orders need clean tagging to count repeat orders.
Month one
| Metric | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 |
|---|---|---|---|---|---|---|
| Creators live | 0 | 2 | 4 | 6 | 8 | 10 |
| Creator videos / week | 0 | 14 | 28 | 42 | 56 | 70 |
| Landing pages live | 1 | 3 | 5 | 7 | 8 | 9 |
| New ads / week | 12 | 12 | 12–20 | 12–20 | 20 | 20 |
| Unique experiments | 2 | 3 | 4 | 5 | 6 | 6 |
Creators come on two a week, 10 live by week six. Each posts the same number of videos, seven a week, so output climbs from 14 to 70. New ads and landing pages follow the creators. Proposed.
Creator videos a week = creators live × videos per creator. Week 1: 0 × 7 = 0; Week 2: 2 × 7 = 14; Week 3: 4 × 7 = 28; Week 4: 6 × 7 = 42; Week 5: 8 × 7 = 56; Week 6: 10 × 7 = 70.
How I'd start
- Read the claims on the Grass Fed Beef Thyroid and MOFO pages and build a short list of lines creators may say.
- Pull the review text behind Grass Fed Beef Thyroid and sort it into hooks, so the first ads open with what customers already wrote.
I'd love to chat if this makes sense. Grab a time here.
Danilo